Consumers who prefer an authentic human voice
Khoros
Modern customers have raised their expectations for how they are treated—demanding immediate responses, convenience, and personalised interactions. If their time is wasted, or if they encounter poor treatment, they are quick to take their business elsewhere or share their grievances on social media platforms. By prioritising the customer experience, businesses can foster loyalty, build brand advocacy, and thrive in a highly competitive market
Companies who report live chat has had a positive impact on customer loyalty, sales, and revenue
Kayako
Customers who are willing to spend more with businesses that give them a good customer experience
Zendesk
Customers who switch brands after receiving bad customer service
FinancesOnline
Customers who expect personalisation
Zendesk
Customers who agree phone and chat are the easiest channel to commuicate on
The Northridge Group, 2020
Consumers who will more likely buy from a business that offers live chat or messaging support
Kayako, 2021
People who have higher expectations for customer service today than they did three to five years ago
Netomi
Consumers who think good customer service is critical to earning brand loyalty and generating business
Netomi
Increase in customer retention produces more than a 25% increase in profits
Bain & Company
Top 3 qualities of a customer service agent
Business Wire